Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
What brought you into the world of producing television commercials?
I did my MBA in Marketing and always wanted to build a career in...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Discovering the new Pakistani Consumer
By Ali Raza Merchant
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that, where have all these new consumers come...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
Pursue to Progress
Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world.
Synergyzer: You are an institution for our media industry and you have changed its dynamics. Let us...
To Pay Or Not To Pay – Dilemma In Advertising
More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in actionable insights, the agency was, and still is, a global...
Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...
As originally published in Synergyzer Annual 2019
Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
