Maximising ROI, Engagement Through Sports Events
Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a sufficient profit by investing minimal effort and funds intelligently. As...
The Blurry Boundaries
“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.”
The Covid-19...
Enter the Smart Workers…
Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from Ahmed Kapadia as he enthusiastically talked about his vision in...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are heading a digital agency. What prompted the transition?
FAIZAN SYED: After...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
