The Advertising Connection
Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry.
Synergyzer: How has the ongoing fiscal year of...
PR The New Showstopper Of The Fashion World
Fashion has different connotations for different people. The most widely accepted formal definition of fashion describes it as, “a popular trend, especially in styles of dress, ornament, or behavior”.
The world of fashion today has...
Reimagining Agriculture in Pakistan
Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan?
Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...
AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies
Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...
Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of Wunderman Thompson, Mel Edwards. While Bas Korsten was, before promotion,...
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with advertising in Pakistan and UAE, where I worked with Saatchi & Saatchi on P&G. After...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
