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Management Thinking Needs a New Paradigm

The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...

What People Really Want from Brands Amid the Cost-of-Living Crisis?

Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality. The expectation from the consumers at large has also not...

Maximising ROI, Engagement Through Sports Events

Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a sufficient profit by investing minimal effort and funds intelligently. As...
The Blurry Boundaries

The Blurry Boundaries

“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.” The Covid-19...
Enter the Smart Workers…

Enter the Smart Workers…

Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
Desi Advertisers

Desi Advertisers

Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
REIGNITING ADVERTISING

REIGNITING ADVERTISING

Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it could have been. The Gap That Exists In a world of...
Why are Agencies Failing Miserably at Retaining Talent

Why are Agencies Failing Miserably at Retaining Talent?

You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Privacy on iPhone | Flock | Apple

Client: Apple Agency: TBWAMedia Arts Lab Production Company: Smuggler Director: Ivan Zacharias Bird design: Legacy Effects Editorial: Rock Paper Scissors VFX: House of Parliament Color: TRAFIK Sound Design / Mix: Barking Owl Music...