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CULTURE VULTURE: IN VISIBLE LANGUAGE

By Omair Faizullah “The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...

Charting the Course of Technology

Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...

Dramarama

By Omair Faizullah In a news report published around late August 2014, Paresh Rawal, the great Indian actor seems to think that ‘Pakistani TV dramas are superior to the content being aired on Indian TV...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...

How To Add Some Salt To The Current Account Deficit

There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally published in Synergyzer Annual 2020 Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...

BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak

Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who need to stand out with unique...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...