POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category across the globe, POND’S recently launched ‘POND’S Light Moisturiser’ a...
Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...
Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram
Box Office success IT released the trailer for its Chapter 2 on 9th May 2019.
The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...
Getting Better with Age — Murree Brewery
The history of the Murree Brewery dates back to a few years after Britain formally colonized India in 1857, and the emergence of Pakistan was nowhere near. It was established in 1860 by two...
Unforgettable Ad Campaigns that Created a Global Impact
Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from around the world have achieved remarkable success in terms of...
HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Lab Test – JazzCash Hai Na!
Neil Christy
CEO Head Lion
Founder/Admin KAMN Facebook Group
Har Cringe Fest Ki Liyay JazzCash Hai Na!
After seeing the ad, this is how I imagined the brief was given.
The marketing manager suddenly disappeared. The manager reappeared after...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
Here comes the ‘Bling’
Nadia Hussain – model, beauty consultant, aesthetician and entrepreneur – has lately been aggressively marketing her cosmetic brand ‘Bling’, on morning shows, social media and her masterclasses. Although she launched the brand in 2019,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
