Shield’s Bold Move On Mom Expectations Is Worth Appreciating
Motherhood is a profound journey that comes with its joys, challenges, and a myriad of expectations. In today’s society, these expectations are often shaped and perpetuated by various external factors, with brands playing a...
Lab Test – JazzCash Hai Na!
Neil Christy
CEO Head Lion
Founder/Admin KAMN Facebook Group
Har Cringe Fest Ki Liyay JazzCash Hai Na!
After seeing the ad, this is how I imagined the brief was given.
The marketing manager suddenly disappeared. The manager reappeared after...
Top 5 AI and Brand Collaborations We Loved
2023 was the year of change and innovation in the world of marketing and advertising. AI took over quickly, and before we could comprehend what had happened, it had swiftly made its way into...
Pantone’s Color of the Year 2024 is “Peach Fuzz”
Let's be real; as Pakistanis, most of us didn't even know there existed a color called "Peach Fuzz," named the color of the year by Pantone.
Last week, Peach Fuzz was selected as the color...
Cricket and Pakistan’s People, Identity, and Political Landscape
Cricket is seen as a shared cultural manifestation of the society. The sport is not merely a form of entertainment. It encompasses discussions on politics, social (dis)order, cultural norms, class distinctions, and religion –...
The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...
Reshaping Cricket as A Brand for the Brands
Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies; will we let go of international cricket and witness an...
Daraz Pavilion – Your Front Seat to the Cricket Craze
Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket?
Ammar Hassan: As a means of...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
