Political Branding: Panel Discussion on Narrative Building
Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It involves shaping public perception, establishing a strong and memorable image,...
SYNERGYZING ACROSS THE ADVERTISING HORIZONS!
What do you do when you realize that it’s right about time that more than 5 decades of Pakistani advertising finally needs an echoing voice to help it step into a brighter future; to...
From Jalsas to Hashtags
In the realm of politics, the art of branding and narrative building has long been crucial for political parties seeking to capture the hearts and minds of voters. Traditionally, television ads, banner ads, jalsas...
Media Industry Insider on Battling The Media Demons- Part 1
As originally published in Synergyzer Annual 2019
PART 1
THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY
The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...
Going International With Wajahat Rauf
The CEO for Showcase Production and Showcase Films, talks about the diversity that family-oriented content has across the world, Pakistan’s limited approach to it as well as why Netflix is not keen on taking...
Role of Social Media in Political Campaigns
The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...
Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show and its LinkedIn aftermath without any significant damage to your...
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...
The Wolves of Tenacity Part 1 – Establishing the Local Startup Culture
As originally published in Synergyzer Issue 3 – 2018
The Massachusetts Institute of Technology affiliated MIT Enterprise Forum recently established a Pakistan chapter which kickstarted with a Summer Entrepreneurship Bootcamp intended for 16 to 23-year-olds....
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
