Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
TV Ad Expenditure for Fiscal Year July 2020 – June 2021 in Pakistan
In Pakistan TV is still considered the top platform in terms of investment done by advertisers.
Yet industry experts are of the opinion that this may not be the case in a couple of years....
Pakistani Consumer Insights To Boost Your Brand In These Continued Times Of Covid-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...
Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world around us today and one key area that was naturally not left behind is the space of...
Is TikTok Taking Over Social Media in Pakistan?
Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app has crossed 1.5 billion downloads globally, according to Mobile Insights Strategist...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of Wunderman Thompson, Mel Edwards. While Bas Korsten was, before promotion,...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
