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The Hunar Foundation

‘Hope is the thing with feathers that perches in the soul and sings the tune without the words And never stops at all.’ ― Emily Dickinson From illiteracy into the world of knowledge, in fact, technical knowledge; is what The...
SHAHEEN AIR

Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...

As originally published in Synergyzer Issue 3 – 2017 Recently, Shaheen Air rebranded itself. Would you tell us its new story? A little over 20 years ago, Shaheen Air began its journey as Pakistan’s first private...
Women Will Lead 2019 Google

Women Will Lead Workshop 2019: Panel Discussion on Empowering Women

5th July 2019, at Avari Towers Karachi, when Google Partners Team conducted the workshop 'Women Will Lead 2019' led by Sarah Liu, Founder & Managing Director of The Dream Collective, a panel discussion was held...

Opening the Door to Recovery

Recovery House is continuously developing a pioneering model of psychiatric rehabilitation for individuals seeking mental health services in Pakistan The Recovery House is a project of Caravan of Life, Pakistan Trust with on-going technical assistance...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...

LKMWT – A Venture with a Purpose

Compiled By Umer Bin Dawood Named after the famous drama and stage actor; Latif Kapadia Memorial Welfare Trust operates to support and assist the under privileged by providing education and health facilities in Karachi and...

Experiential Marketing: Set To Become The Marketers’ Magic Wand?

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...

Changes in Beauty Industry during the COVID-19 Pandemic- Syeda Hamana Gull

When Aldous Huxley wrote the essay, “The Beauty Industry”, in times of the Great Depression of 1930’s, the case he established on a lighter note was, the beauty industry will never see a downfall. Before...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...