Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Breaking The Invisible Rules Of Marketing In Pakistan
I’ve seen Pakistan's consumer economy evolve dramatically over the past few decades. From the use of unbranded carbolic soap, people have now become aware of what a brand stands for, and the benefit it...
Tecno’s Spark Go Ignites the Spark
As originally published in Synergyzer Issue 3|2019
Within a day of hitting the market, Tecno’s new Spark Go cellphone had completely sold out. It set a new sales record for the company. The cellphone was...
Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Defying the perception that print media is archaic; Jang Media Group is pioneering a digital metamorphosis of the conventional newspaper reading experience, integrating...
K-ELECTRIC: Transformation Through Digitization
Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously served as Chief Human Resource Officer of Telenor...
Q&A: Jehan Ara on Nest i/o’s Journey and Part in The Pakistani Startup Ecosystem’s...
As originally published in Synergyzer Issue 4 – 2018
Jehan Ara, The Big Bird at Nest i/o
Where did the idea for The Nest i/o come from?
Working for P@SHA, I came across several small companies across...
Q&A: Dr. Zeeshan Ahmed on Cutting Edge Teaching Techniques at Karachi School of Business...
As originally published in Synergyzer Issue 3 – 2018
Dr. Zeeshan Ahmed, Dean - KSBL
Question: What is the KSBL (Karachi School of Business & Leadership) vision based around?
Dr. Zeeshan Ahmed: Firstly, KSBL’s vision revolves around leadership.
We...
The Fast Food Performance Revolution
Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...
TikTok, A Platform That Brands Just Love To Advertise On
Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able to keep a tab on live updates and results. For...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
