CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
Cinemas and Changing Trends
Our cinema industry, on the rise from warm waters, is certainly changing into a complete entertainment hub for audiences. While it may be the facilitation and extra entertainment avenues and value added services available...
Sindh: A Tourist Destination?
“There is no history of attacks on tourists in Sindh, but that factor is not neglected”, Syed Mohsin Ali Shah, CE/Managing Director Sindh Tourism Development Corporation.
Synergyzer: Please give some brief details of your career.
Syed...
Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.
Synergyzer: Reckitt Benckiser is one...
Nueplex Cinemas ‘The Place’ to be in Karachi
By Ghazala Suleman
Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...
The Gold Project
Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment.
Synergyzer: Please give details about the Cinegold Plex project?
Saad Sharif: Cinegold Plex is a...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
JOVAGO: CHECKING IN!
Nadine Malik Almani, Country Manager for Jovago Pakistan speaks to Synergyzer about tourism in Pakistan and how Jovago plans to facilitate the hotel-traveler gap.
Synergyzer: Please give details about Jovago.
Nadine Malik: Jovago.pk is an...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
