COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC
In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity, arts have always relied on the support of patrons who promote them. In past eras,...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
6 Ways How Brands Are Fighting COVID-19
The global pandemic COVID-19, known to have begun from Wuhan,
China, continues to impact most of the world. Since the disease is confirmed to
spread through physical interaction, the best way to limit it is by...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
Pring: The Everyman’s Social Network
As originally published in Synergyzer Issue 6 – 2012
By Ghalia Mirza
You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...
Brand Placement Impact Globally & Locally
’Boring long ad break again! Let’s switch to the sports channel for a few minutes till the break is over.’
A typical scenario that happens to millions of ad spend since consumers have a vast...
Experiential Marketing: Set To Become The Marketers’ Magic Wand?
Umair Mohsin explains the true essence of experiential marketing
The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
