The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...
1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir
Picture sitting down with Iqbal Munir, a sports photography maestro, for an engaging chat that's not just an interview but a journey through time. We delve into his photography journey, from the past to...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
Reshaping Cricket as A Brand for the Brands
Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies; will we let go of international cricket and witness an...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the contemporary fervour of fans filling football stadiums today or other...
Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...
Exploring the Wackiest Sports, the World Has to Offer!
Ah, the world of sports – a realm where adrenaline, competition, and a healthy dose of camaraderie collide to create moments of triumph and awe. From the majesty of the Olympics to the intensity...
A Sleeping Giant: Pakistan’s Sports Goods Industry
Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse anymore as it used to be. Until the early 90s,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
