How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan
As originally published in Synergyzer Issue 1 – 2014
Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...
Crowd Sourcing
Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan
In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...
Cinema Screen with a Bag of Popcorn
By Abdul Aleem Sheikh
In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Technological advances have changed...