Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Leading by Example — Sabene Saigol
SANNA MALIK: What prompted you to start RED Communication Arts?
SABENE SAIGOL: RED was started with a very clear vision, to be a full-service advertising agency that would fill the gap that existed in...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Entering the OSCARS just got Controversial
As Pakistan puts forward a movie to the Oscars after 50 years, Dr. Framji Minwalla, Assistant Professor & Chairperson Social Sciences & Liberal Arts – IBA Karachi,
talks about the mechanics involved and why documentaries and...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
SHANGRI-LA LIKE NEVER BEFORE!
Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...
Catching the Right Frequency
Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,
more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music
Synergyzer: Please give an overview of...
Digital Media Is What Make Us Tick
By Syed M. Ayaz
Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...
Q&A: Shehzad Hassan Khan talks about ARY, New Media & Expectations from Karachi Kings...
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
How does ARY Digital Network cater to almost all kinds of audience demographics in Pakistan?
ARY Digital Network caters to a diverse...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
