Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube

Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.  Synergyzer: Why did...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man...

Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology

With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major...

Will Netflix Set Foot in Pakistan?

Everyone is working on a web-series. Everyone wants to pitch it to Netflix. All the mainstream directors of the country have tried reaching out...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...

Q&A: Hon. Dato’ Sheikh Jamal talks about launching Mr. MUFE in Pakistan

Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...