Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
LEADING THE SOCIALSPHERE
Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.
Synergyzer: Recently, Nokia Pakistan achieved...
Crowd Sourcing
Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan
In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...
Let The Revolution Be Tweeted
By Hussain Dada
For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...
Pakistan’s IT Nexus
Jehan Ara, President,(P@SHA) – Pakistan Software Houses Association
Synergyzer: Tell us about PASHA-Pakistan Software Houses Association for IT & ITES and its main objectives. How does the PASHA ICT award initiative help our IT industry?
Jehan Ara: Registered...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
