Amplifying Weddings With Spotify
Pakistan is a country where many different cultures coexist, and traditions are everything. Weddings are a part of this tradition, and if there's one thing that the people of this country can unanimously agree...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
Bionic Films Rebrands
Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected by their new logo – with an aim to expand...
Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Leading by Example — Sabene Saigol
SANNA MALIK: What prompted you to start RED Communication Arts?
SABENE SAIGOL: RED was started with a very clear vision, to be a full-service advertising agency that would fill the gap that existed in...
PUTTING ADVERTISING BACK ON THE MAP
SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
