Music for Everyone
SANNA MALIK: What is Spotify’s business model for a price-sensitive market like Pakistan?
CLAUDIUS BOLLER: Looking at our structure, our Freemium model enables us to create value propositions at different stages in the user...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...
We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....
Youtube: A Digital Platform Showcasing Pakistan’s Content Creators
In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...
Actor Omair Rana On Why Artists Need To Be United For Royalty
Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.
Synergyzer: What is the difference in content productions for mainstream television versus digital platforms?
Omair...
Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube
Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.
Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...
Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube
Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand.
Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
