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Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID

Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....

Youtube: A Digital Platform Showcasing Pakistan’s Content Creators

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...

Actor Omair Rana On Why Artists Need To Be United For Royalty

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...

Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube

Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.  Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man Films partnered with Innovative Biscuits for the Digestive Showtime anthology...

Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology

With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...

Will Netflix Set Foot in Pakistan?

Everyone is working on a web-series. Everyone wants to pitch it to Netflix. All the mainstream directors of the country have tried reaching out to the subscription-based streaming cum production company directly or through...

Are Digital Streaming Platforms The New Normal?

Media has always been an integral part of human life from pre-history when primitive humans told stories sitting around a fire. The basic storytelling model remains the same but with time, things have evolved....

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...