TV & Radio

Ready Set Tune

Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio Synergyzer: Please give an overview of your company. Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...

What is PEMRA Here For?

Written By Qazi Ahmed Mateen Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an industry and regulate them under the law, provide them guidance, develop the sector, and keep...

Catching the Right Frequency

Dr. Riffat Siddiqi, Business Head/Director Marketing & Sales – Tehulka FM 94.6,  more popularly known as ‘Doc’, reveals how he has created a successful business empire through his love for music Synergyzer: Please give an overview of...

Radio Diary

A comprehensive study by BBC Pakistan on the radio listening habits of Karachites Pakistan currently has over a 100 FM radio stations across the country. With such a healthy number of radio stations, the irony...

The FM BOOM

Written By Sher Asfandyar Khan The year 2003 filled the airwaves of Pakistan with the booming stereo sound of FM music. The Pakistan Electronic Media Regulatory Authority (PEMRA) had been formed and scores of licenses...

Tuning In

with Murtaza Solangi, Former Director General – Radio Pakistan Radio Pakistan was probably one of the first institutions which came into existence simultaneously with the formation of Pakistan. A part of All India Radio (AIR)...

Pakistan’s Television Evolution

Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the electronic medium Synergyzer: Give a brief overview of the company that owns...

Riding the Terrestrial Airwaves

Tajammul Shaiftah, Director Marketing and Business Development – SSI Group of Companies, speaks about the group’s terrestrial and cable channels  in a discussion about the future of the television industry. Synergyzer: Tell us about your...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...