ABRACADABRA – CPEC: A Challenge Worth Accepting?
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey.
Tu nishan-e-azm-e-aali shan, Arẓ-e...
PAKISTAN: The Tale of a Land of Promise
In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized nations. Karachi was such...
CULTURE VULTURE: IN VISIBLE LANGUAGE
By Omair Faizullah
“The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It...
BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak
Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who need to stand out with unique...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
REGULATING OUR AD-WORLD
A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in the industry overall
Advertising has changed globally; practices have become more refined due to industry benchmarking...
THE IRONY OF IMAGERY
That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is not a pipe."
It is not easy to put images into words and equally difficult vice...
ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
