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WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING

I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic planning function, I started to love it with each passing day. Having spent two lazy months...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....

Should These 8 Marketing Trends Even Be Trends?

As originally published in Synergyzer Issue 2 – 2016 The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...

No education for the wicked

By Omair Faizullah “Let’s intelligently design our future using the gift of foresight, something that never existed before brains - and for practical purposes, that means human brains - evolved. The ability to design is...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into a plethora of information in the vastly expanded universe of...

The Advertising Connection

Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry. Synergyzer: How has the ongoing fiscal year of...
Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness to the...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest misstatements when they tell us that wicked men are often happy,...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...