Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across from Ahmed Kapadia as he enthusiastically talked about his vision in...
Do Not Read if You Have No Courage and Still in the Media
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and self-interests, including those of my own.
The...
TikTok – Building Differentiated Relevance During Ramadan
By: Faiza Zafar, Partnership Manager, Global Business Solutions, Pakistan -TikTok
As communities across the globe prepare for a month of togetherness this Ramadan, advertisers and marketers are concurrently looking at how to best reach these...
Enter the Smart Workers…
Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
“Our environment is a little less risk-taking when it’s come to creativity”
SYNERGYZER: You started your career as an investment banker in the US, then came to Pakistan and started a channel and today you are heading a digital agency. What prompted the transition?
FAIZAN SYED: After...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Tracking Client-Agency Relationship
SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker?
SUNIL GUPTA: The Aprais system is being used successfully by marketing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
