Funneling the Future

The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same...

Do Not Read if You Have No Courage and Still in the Media

I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...