Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Synergyzing With Dentsu
An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa
Koji Watanabe recently paid his first visit to Karachi, Pakistan to take the relationship between Dentsu Aegis Network and Synergy Group to the...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of Wunderman Thompson, Mel Edwards. While Bas Korsten was, before promotion,...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan
As originally published in Synergyzer Issue 1 – 2014
Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...
Pulp Friction ka Khaas Number
By Omair Faizullah
“Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest misstatements when they tell us that wicked men are often happy,...
Pakistan’s Non-Aligned Media Industry And Declining ADEX
Mehmat Faisal, Executive Director - Synchronize Carat, talks about the disruption digital media has created in the media planning and buying industry, and the impact of decreasing advertising expenditure.
Synergyzer: What is the total media...