The Reason Behind the Success of The Indian Film Industry
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
The Advertising Connection
Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry.
Synergyzer: How has the ongoing fiscal year of...
A Day at Cannes Lions ROAR Pakistan
As originally published in Synergyzer Issue 2 – 2019
"You can pronounce Cannes however you want. You can voice it as 'Kaan', 'Can', even 'Cans'. The only way you cannot pronounce it is 'can't'.
-Ali Rez,...
REGULATING OUR AD-WORLD
A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in the industry overall
Advertising has changed globally; practices have become more refined due to industry benchmarking...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
OFF THE RECORD WITH MAHMOOD HASHMI
Chief Executive – Orient Advertising
Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the real son to the pioneer of advertising in Pakistan, Late...
Maximising ROI, Engagement Through Sports Events
Sports events today are like never-ending festivals, where attendees enjoy cheering for their favourite teams, enter competitions and win prizes. Meanwhile, businesses make a sufficient profit by investing minimal effort and funds intelligently. As...
First Contact: Innovation Taking Over?
The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100. The GII analyses the innovation performance of 126 countries which represent 90.8% of the world’s...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
