OFF THE RECORD WITH MAHMOOD HASHMI
Chief Executive – Orient Advertising
Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the real son to the pioneer of advertising in Pakistan, Late...
Digitizing The Nation by Imtiaz Noor Mohammad
The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few years. There have definitely been interesting technology ‘fusions” and innovative...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
How To Add Some Salt To The Current Account Deficit
There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
The Corporate Approach
Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations and the need for proper strategy when managing a crisis.
Synergyzer: What are the media outlets that...
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....
The Bulls Eye Biography: The 15 Year Story
As originally published in Synergyzer Annual 2018
As I write the Bulls Eye story, I find it important to mention everything that made me get to where I am today, right from where I started....
Do Not Read…If You Have No Courage & Still In The Media
As originally published in Synergyzer Annual 2019
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and...
Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?
As originally published in Synergyzer Annual 2018
Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
