To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Why Brands Needs to Structure The Advertising Pitch Process in Pakistan, Creative Directors Share...
Leading creative professionals give their opinions on how pitches and the pitch process needs to be understood by the industry, especially brand teams; and structured in such a way that it remains a boon...
Today Everyone’s A Copywriter
What was once considered the Holy Grail of advertising, the immaculate, the precise, the intellectual “art of copywriting”, is now in the possession of anyone who can speak or write. And there is nothing...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
You Are What You Eat
We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are consequences. To quote Aldous Huxley, “One believes things because one...
Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life
What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life.
One of the questions I get asked the most when I present my visiting card...
To Pay Or Not To Pay – Dilemma In Advertising
More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in actionable insights, the agency was, and still is, a global...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
