Thought Leaders

Confession, BrandCustodian, ComingOut

CONFESSION OF A BRAND CUSTODIAN

…and so begins a tale of injustice, for I have lost an opportunity and my years. After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness to the...

Pulp Friction ka Khaas Number

By Omair Faizullah “Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest misstatements when they tell us that wicked men are often happy,...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...

Dramarama

By Omair Faizullah In a news report published around late August 2014, Paresh Rawal, the great Indian actor seems to think that ‘Pakistani TV dramas are superior to the content being aired on Indian TV...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...

Visual Colonialism

By Omair Faizullah Yes, it is in Urdu. When you landed on this page, you immediately thought of two things. 1. Why is the title of this piece in Urdu? 2. Why is there an image of an...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...

PR The New Showstopper Of The Fashion World

Fashion has different connotations for different people. The most widely accepted formal definition of fashion describes it as, “a popular trend, especially in styles of dress, ornament, or behavior”. The world of fashion today has...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...