Top Brass

Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...

As originally published in Synergyzer Annual 2019 Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...

FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets of the recently launched Jazz 3G+4G TV commercial about directing...
adnan-saeed adcom leo burnett

Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model. How applicable did you find it in the Pakistani advertising...

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
diversity

Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.  
old habbits chai

The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...

PAKISTAN: The Tale of a Land of Promise

In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized nations. Karachi was such...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...

Why as a Marketer You Should Get Your Hands on ‘Executive...

The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....