FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints...
DO THE NUMBERS MAKE ANY SENSE?
Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into...
The Advertising Connection
Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable...
Synergyzing With Dentsu
An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa
Koji Watanabe recently paid his first visit to Karachi, Pakistan to take the...
The Corporate Approach
Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations and the need for proper...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business...
Pursue to Progress
Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world.
Synergyzer: You are an institution for our...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see...
Discovering the new Pakistani Consumer
By Ali Raza Merchant
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...