Top Brass

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into a plethora of information in the vastly expanded universe of...

The Advertising Connection

Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry. Synergyzer: How has the ongoing fiscal year of...

Synergyzing With Dentsu

An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa Koji Watanabe recently paid his first visit to Karachi, Pakistan to take the relationship between Dentsu Aegis Network and Synergy Group to the...

The Corporate Approach

Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations and the need for proper strategy when managing a crisis. Synergyzer: What are the media outlets that...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...

Pursue to Progress

Taher Khan, Chairman, Interflow Group highlights the wonderful opportunity for trade and investment that Pakistan presents to the world. Synergyzer: You are an institution for our media industry and you have changed its dynamics. Let us...

From the Lens of a Media GURU

Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow. Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...

Discovering the new Pakistani Consumer

By Ali Raza Merchant There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that, where have all these new consumers come...

OFF THE RECORD WITH MAHMOOD HASHMI

Chief Executive – Orient Advertising Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the real son to the pioneer of advertising in Pakistan, Late...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...