Enchanted Vistas: Unearthing Pakistan’s Unexplored Marvels
In the realm of travel, some places become stars, gracing postcards and brochures, their fame echoing through guidebooks and tourist circuits. However, beneath this glittering surface lies a trove of unsung treasures waiting for...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In today’s world, where brands are numerous and consumers are spoilt for choice, it can be challenging to make an impactful...
Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs Apple, while eBay goes against Amazon, and Burger King trolls...
Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Let’s start off with asking two questions from ourselves.
A) Do I remember the Urdu alphabet?
B) Can I count in Urdu?
If...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
