Insights

Cricket transcends boundaries; it brings people of diverse backgrounds together in their shared love for the sport. However, that assembly of fans can have a broader perspective when it rallies behind a slogan or...

As originally published in Annual 2020 Google looks back at 2019 through searches providing a unique perspective on the year around the Globe. What is Google's Year in Search? Google Year in Search documents the internet's spirit...

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...

As published in Synergyzer Annual 2020 issue. TOP ADVERTISED NETWORKS Karachi, Lahore and Islamabad Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%. Only those...

As originally published in Synergyzer Annual 2019 Research and Data provided by Consumers Connection System (CCS) OVERALL MEDIA CONSUMPTION  CONSUMPTION OF TELEVISION CONSUMPTION OF NEWSPAPER CONSUMPTION OF RADIO  PREDICTED IMPACT OF ADVERTISING SPEND ON BRAND FUNNEL  Scenario 1: 60% advertising spend...

Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry? Haseeb A. Gardezi: My...

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

COVID-19  not only increased viewership over linear TV, but also changed viewership numbers for YouTube in Pakistan. In order to see the growth size of YouTube channels in Pakistan we have taken into consideration numbers...