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Election Tracking the Tube

Advertising During Election Campaign 2018

Political parties advertised in full force from July 5 to 23, 2018 over electronic media. The election was held on July 25, 2018.   Total Minutes Advertised Election Day (July 25) vs Campaign Period (July 5 – 23) Political...

Radio Industry Advertisement Tracking Analysis – December 2018

As originally published in Synergyzer Annual 2019 The research and analysis is conducted and provided by Media Miles.  TOP ADVERTISED NETWORKS* Karachi, Lahore & Islamabad Samaa FM107.4 was the most advertised network with 18% share of minutes advertised,...

Consumer Insights to Boost Pakistani Brands in COVID-19

Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...

Google Year in Search 2018

As originally published in Synergyzer Annual 2019 Google looks back at 2018 through searches providing a unique perspective on the year's famous personalities and important moments around the Globe. WHAT IS GOOGLE'S YEAR IN SEARCH? From everyday...

Google Year in Search 2020

Google looks back at 2020 through searches providing a unique perspective on the year's searches and trends that captured our attention. What is Google's Year in Search? Google Year in Search documents the internet's spirit of...

Tracking the Tube – January 2020

As originally published in Annual 2020 Synergyzer issue. Research and Analysis conducted and provided by Media Monitors Pakistan. TOP GENRES BASED ON COMMERCIAL AIRTIME (CAT) News remained the most advertised genre for advertisers followed by Entertainment similar...

Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
Consumer Insights

Pakistani Consumer Insights To Boost Your Brand In These Continued Times Of Covid-19

Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...

Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018

The infographics are based on the data collected and provided by Media Monitors Pakistan. IMPORTANT TO NOTE: The following analysis is based on 98 satellite TV channels. The airtime is based on pure advertisements only...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...