Insights

PAKISTAN: KEY MACROECONOMICS TRENDS Source: YouTube profiling study, Kantar TNS, Pakistan, October 2018.  WHAT YOU-TUBE IS TO PAKISTANIS? Source: Pakistan Millenial Study, Ipsos, "Getting Closer to MENA's Generation Y", March 2018.  TOP 8 CONTENT CATEGORIES ON YOU-TUBE IN...

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...

As published in Synergyzer Annual 2020 issue. TOP ADVERTISED NETWORKS Karachi, Lahore and Islamabad Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%. Only those...

Insights into the present-day consumer’s path-to-purchase when it comes to smartphones, skincare and apparel. HOW DO PAKISTANIS CHOOSE THEIR PURCHASES? As digital platforms, such as search engines, social media, e-commerce marketplaces, mobile apps, and brand...

As published in Synergyzer Annual 2021 POPULATION TELECOMMUNICATION STATS CELL PHONE AND INTERNET USERS  FINANCIAL INCLUSION AND PAYMENT SYSTEMS  During July to September 2020, the currency in circulation has shown a 16% growth which implies growth in GDP. ...

As originally published in Synergyzer Annual 2020 POPULATION STATS CELLPHONE AND INTERNET USERS FACTORS FOR FINANCIAL INCLUSION E-COMMERCE IN PAKISTAN TRANSACTION VALUES AND VOLUME MONTHLY REACH FOR DIGITAL TOUCH POINTS Facebook has reported 33 million users who can be reached. Last...

As originally published in Annual 2020 Google looks back at 2019 through searches providing a unique perspective on the year around the Globe. What is Google's Year in Search? Google Year in Search documents the internet's spirit...

The infographics are based on the data collected and provided by Media Monitors Pakistan. Top Genres Based on Commercial Airtime (CAT) News remained the most advertised genre for advertisers, followed by entertainment similar to the continuing...

Star companies such as Google, Amazon, Microsoft, and Apple have been some of the biggest recruiters of code nerds, software specialists, and data analysts as the sector continues to become a sought-after field for...