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Tracking Sound Waves – Radio 2020

As published in Synergyzer Annual 2020 issue. TOP ADVERTISED NETWORKS Karachi, Lahore and Islamabad Just Music FM 106.2 was the most advertised network with 20% share of minutes advertised, followed by SAMAA FM 107.4 at 19%. Only those...

Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018

The infographics are based on the data collected and provided by Media Monitors Pakistan. IMPORTANT TO NOTE: The following analysis is based on 98 satellite TV channels. The airtime is based on pure advertisements only...

Google Year in Search 2020

Google looks back at 2020 through searches providing a unique perspective on the year's searches and trends that captured our attention. What is Google's Year in Search? Google Year in Search documents the internet's spirit of...

Pantone’s Color of the Year 2024 is “Peach Fuzz”

Let's be real; as Pakistanis, most of us didn't even know there existed a color called "Peach Fuzz," named the color of the year by Pantone. Last week, Peach Fuzz was selected as the color...
tiktok

Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app has crossed 1.5 billion downloads globally, according to Mobile Insights Strategist...
broadcast media

Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019

The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...

Pakistan Digital Media Landscape 2020

As published in Synergyzer Annual 2021 POPULATION TELECOMMUNICATION STATS CELL PHONE AND INTERNET USERS  FINANCIAL INCLUSION AND PAYMENT SYSTEMS  During July to September 2020, the currency in circulation has shown a 16% growth which implies growth in GDP. ...
google

GOOGLE YEAR IN SEARCH 2017

Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.   HOW ARE THE TRENDING LISTS POPULATED? Lists are based on search terms that had a...

Google Search Trends for Apparel

A review of Google Search Trends of people searching for products in Pakistan during the months of January 2022 and April 2023 uncovered some fascinating fashion-related tendencies. The term 'summer collection' experiences its highest...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024