Insights

As originally published in Synergyzer Annual 2019 The research and analysis is conducted and provided by Media Miles.  TOP ADVERTISED NETWORKS* Karachi, Lahore & Islamabad Samaa FM107.4 was the most advertised network with 18% share of minutes advertised,...

As originally published in Synergyzer Annual 2019 Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content people chose to watch on YouTube through a combination of...

As originally published in Synergyzer Annual 2019 Google looks back at 2018 through searches providing a unique perspective on the year's famous personalities and important moments around the Globe. WHAT IS GOOGLE'S YEAR IN SEARCH? From everyday...

As originally published in Synergyzer Annual 2019 MONTHLY REACH SOCIAL MEDIA  Source: HootSuite and Google

As originally published in Synergyzer Annual 2019 Research and Data provided by Consumers Connection System (CCS) OVERALL MEDIA CONSUMPTION  CONSUMPTION OF TELEVISION CONSUMPTION OF NEWSPAPER CONSUMPTION OF RADIO  PREDICTED IMPACT OF ADVERTISING SPEND ON BRAND FUNNEL  Scenario 1: 60% advertising spend...

Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.   HOW ARE THE TRENDING LISTS POPULATED? Lists are based on search terms that had a...

Political parties advertised in full force from July 5 to 23, 2018 over electronic media. The election was held on July 25, 2018.   Total Minutes Advertised Election Day (July 25) vs Campaign Period (July 5 – 23) Political...

This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands. According to Farhan Qureshi, Regional Head...