Home Marketing Innovation & Technology

Innovation & Technology

AI – Empowering Human Creativity and Innovation

In today's digital age, Artificial Intelligence (AI) technology has become universal, revolutionizing the way we live, work, and interact with the world. AI has been the buzzword in recent years. What is it, and...

Youtube: A Digital Platform Showcasing Pakistan’s Content Creators

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...

Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries. We currently have three...

TELENOR: Mentoring a Generation

  Irfan Wahab Khan, Incoming CEO, Telenor Pakistan talks to Synergyzer about Telenor’s youth mentorship mechanism built around Telenor Youth Forum, djuice Apportunity and Telenor Velocity. Majority of Pakistan’s population is under the age of 30....

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...

GENERATIVE AI: Modern World Lamp & Genie

What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
Bykea

Bykea’s Startup Journey & Future Vision

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to the COO of Bykea, Rafiq Malik, about the creation of the startup and its progress since it came out of incubation. What made you...
tecno spark go

Tecno’s Spark Go Ignites the Spark

As originally published in Synergyzer Issue 3|2019 Within a day of hitting the market, Tecno’s new Spark Go cellphone had completely sold out. It set a new sales record for the company. The cellphone was...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...