K-ELECTRIC: Transformation Through Digitization
Currently, Chief People Officer, K-Electric, Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across Telecommunication, FMCG, and Pharmaceutical industries. He previously served as Chief Human Resource Officer of Telenor...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
DAWLANCE: There’s More to Technology
Hassan Jamil, General Manager Marketing, Dawlance, talks about the role of R&D in consumer appliances and how the brand has maintained its position as the market leader.
Synergyzer: Dawlance is one of the leading home...
TELENOR: Mentoring a Generation
Irfan Wahab Khan, Incoming CEO, Telenor Pakistan talks to Synergyzer about Telenor’s youth mentorship mechanism built around Telenor Youth Forum, djuice Apportunity and Telenor Velocity.
Majority of Pakistan’s population is under the age of 30....
Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Defying the perception that print media is archaic; Jang Media Group is pioneering a digital metamorphosis of the conventional newspaper reading experience, integrating...
Digitizing Dawlance
Asad Noman, Marketing Insights & Digital Lead – Dawlance
“I personally believe that 5 years down the road, footfall at Dawlance dealers’ will decline drastically and will shift to online selling media.”
Synergyzer: Dawlance has just launched...
A review of the Olumpus OM-D E-M10 Camera
The European Imaging and Sound Association (EISA), an organization representing fifty leading camera, imaging and audio magazines in twenty European countries, recently awarded Olympus Imaging Corporation the EISA’s ‘European Consumer Compact System Camera 2014-2015’...
Making of a Typhone
Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in such a short while in Pakistan.
Synergyzer: Tell us about yourself.
Zeeshan Akhtar: After completing my education from the...
Integrating NOKIA
In 2013, Nokia decided to beef up sales by countering the challenge of getting non-Nokia users to consider the brand when deciding on buying a cellular device and eventually become Nokia users.
To carry out...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
