Media Marketing

Bionic Films, a Karachi-based, full-service production house that has created several advertising/commercial films for leading agencies recently announced its new brand identity – reflected by their new logo – with an aim to expand...

As originally published in Synergyzer Issue 6 – 2012 By Ghalia Mirza You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...

As originally published in Synergyzer Issue 2 – 2016 Kevin Roy, COO LEO TV Tell us about your professional profile. What made you move to Pakistan and associate yourself with LEO TV since your experience mostly...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to promote the value of advertising to consumers and the society at large and to play...

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...