Jang Newspaper Uses Interactive QR & AR Technology in Jang Classifieds
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Defying the perception that print media is archaic; Jang Media Group is pioneering a digital metamorphosis of the conventional newspaper reading experience, integrating...
Q&A: COO LEO TV ON THE RISE OF THE ENTERTAINMENT BROADCAST NETWORK
As originally published in Synergyzer Issue 2 – 2016
Kevin Roy, COO LEO TV
Tell us about your professional profile. What made you move to Pakistan and associate yourself with LEO TV since your experience mostly...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
Looking at PSL From a Brand Advertising Perspective
By Ovais Ilyas
As originally published in Synergyzer Issue 2 – 2016
Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...
How PSL Season 1 Proved Content Is King
As originally published in Synergyzer Issue 2 – 2016
Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content in the Pakistan market. There was a predominant opinion prior...
KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan
As originally published in Synergyzer Issue 2 – 2016
Kundanz Media Group was established in the Year 2004 and is one of the pioneers in Cable Industry. The entrepreneurs started with one small organization called...
HABIB UNIVERSITY: DEMYSTIFYING LIBERAL ARTS
A talk with Wasif Rizvi, Founding President of Habib University.
Synergyzer: Give us some details about your professional self.
Wasif Rizvi: I am the Founding President of Habib University, a project of the Habib conglomerate, one...
MOBILINK: FOUNDATION MAKES A MARK
A conversation with Omar Manzur, Head of Corporate Communications, Mobilink, about Mobilink’s CSR initiative.
Synergyzer: Explain the ‘Make Your Mark’ initiative.
Omar: ‘Make Your Mark’ is the brainchild of our parent group, VimpelCom. Launched in...
DIRECTING PERCEPTIONS
The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood.
When you go online to look up documentaries about Pakistan, you are met with images of war and...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
