OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
COCA-COLA PAKISTAN Creating Shared Value Responsibly
As quoted by the American writer, naturalist and development critic, Henry David Thoreau, “Goodness is the only investment that never fails”. The citation is quite apt for business these days as more companies are...
The Hunar Foundation
‘Hope is the thing with feathers
that perches in the soul
and sings the tune without the words
And never stops at all.’
― Emily Dickinson
From illiteracy into the world of knowledge, in fact, technical knowledge; is what The...
Digitizing Dawlance
Asad Noman, Marketing Insights & Digital Lead – Dawlance
“I personally believe that 5 years down the road, footfall at Dawlance dealers’ will decline drastically and will shift to online selling media.”
Synergyzer: Dawlance has just launched...
Sindh: A Tourist Destination?
“There is no history of attacks on tourists in Sindh, but that factor is not neglected”, Syed Mohsin Ali Shah, CE/Managing Director Sindh Tourism Development Corporation.
Synergyzer: Please give some brief details of your career.
Syed...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...
Rewarding Journey Miles
Farhan Ahmed, Head of Business and Corporate Communications – Corporate Affairs Department, Standard Chartered Bank, talks about SCB’s newest offering, the WorldMiles Credit Card.
Synergyzer: What are the features of the SCB WorldMiles Credit Card?
Farhan Ahmed: The...
Opinions of A Seasoned Hotelier
Jan Verduyn, GM – Karachi Marriott Hotel, emphasizes the importance of a well-developed tourism infrastructure for the survival of hospitality and travel businesses in Pakistan.
Synergyzer: Give us some details about yourself and your career.
Jan...
Lahore: Not Just For Travelers
Compiled by Sameera Ehteram
There is no dearth of travel destinations in Pakistan. In fact Pakistan can easily be a dream destination for any traveler, except for Lahore.
Lahore is not a city for travelers; it’s...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
