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Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a friend from across the border. I would’ve listened to them,...

Q&A: Director Public Affairs & Comms Coke Pakistan Talks About Coke Studio’s Role in...

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Fahad Qadir, Director Public Affairs & Comms Coke Pakistan Coke Studio has brought about an exponential change in the Pakistani music industry, yet it...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020. Truth in Numbers: 1+1...

DIGI BYTES: Website Reviews

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a lot of waves in the local marketing circles. The brain...

Q&A: Hon. Dato’ Sheikh Jamal talks about launching Mr. MUFE in Pakistan

Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and the power of local thinking. Synergyzer: Congratulations in bringing Pakistan’s first...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...

Wali Tirmizi Writes About Teeli in the Digital Space

As originally published in Synergyzer Issue 2, 2019 Wali Tirmizi writes about Teeli, the digital entertainment company that launched itself into the digital space with their humorous video 'Darzi ki Marzi'. Associated with the Dawn...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

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