Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
SHANGRI-LA LIKE NEVER BEFORE!
Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with Gen-Z (since the old generation of lovers is gone). Click knew...
What is PEMRA Here For?
Written By Qazi Ahmed Mateen
Regulatory bodies are formed by the government to provide facilitation to the stakeholders of an industry and regulate them under the law, provide them guidance, develop the sector, and keep...
Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content, content production in the current scenario and cutting down on...
DIGI MEDIA: EXPANDING HORIZONS
Zubair Ashraf Khan, Group GM, DiGi Media Company talks about the expansion of the DiGi network and market share growth of cable TV in Pakistan
Synergyzer: Briefly tell us about your company and its...
InterACT: A Breakthrough tool for BTL Evaluation
By Ahmer Rasheed
BTL or below-the-line marketing is evolving in Pakistan at an encouraging pace. Rapid increase in cable penetration and mushroom growth of TV and radio channels has increased ad clutter for consumers. Hence,...
The FM BOOM
Written By Sher Asfandyar Khan
The year 2003 filled the airwaves of Pakistan with the booming stereo sound of FM music. The Pakistan Electronic Media Regulatory Authority (PEMRA) had been formed and scores of licenses...
Pakistan’s Television Evolution
Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the electronic medium
Synergyzer: Give a brief overview of the company that owns...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
