Media

Naeem Mirza, Chief Executive – Awaz Radio Network, talks about the influence of regional radio Synergyzer: Please give an overview of your company. Naeem Mirza: Radio Awaz established its first FM radio channel in Gujarat, Punjab in 2003...

Written By Sher Asfandyar Khan The year 2003 filled the airwaves of Pakistan with the booming stereo sound of FM music. The Pakistan Electronic Media Regulatory Authority (PEMRA) had been formed and scores of licenses...

Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.  Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...

Abbtakk, an Urdu news channel established in April 2013, is one of Pakistan’s most renowned news channels which is steadily gaining momentum due to its well researched and in-depth current affair programs. Abbtak‘s primary...

Decades ago people would tune into their large size radio transistors to listen to various radio programs. Varying AM frequencies would help people cross borders and access multi-cultural radio content. Urdu broadcasts from BBC...

By Hussain Dada For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...

This interview was conducted in 2018. For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in the 1970s to Jaane Anjaane in the 90s, Haseena Moin...

SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...