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Print & Out of Home

Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now? JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...

Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally published in Synergyzer Annual 2020 Synergyzer: Can you please elaborate on...
Pakistan Observer

Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan

As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold' Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language newspaper published from Islamabad, Karachi and Lahore. Faisal studied at...

Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS

Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this approach goes on to save advertiser rupee.   Synergyzer: What is the...

PRINT MEDIA CURRENCY IN PAKISTAN

WHAT IS PRINT MEDIA CURRENCY? Being marketing professionals, we are all familiar with the concept of GRPs - Gross Rating Points - that serves as the common currency for electronic media buying. However, for print...
Synergyzer

Synergyzer’s Annual Edition is OUT!

Revival in Progress or RIP? An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far? Industry experts voice their opinions on what PAA needs...

APNS: IN THE BEST INTERESTS OF EVERYONE

Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about blacklisting as an effective regulatory practice and pays tribute to the legendary Masood Hamid. Synergyzer: What...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...