Are Banks Gen Alpha Ready?
How banks must evolve to meet the expectations of Generation Alpha, a hyper-digital, socially aware generation. Redefining money, trust, and the future of...
Muhammad Ali KhanAugust 12, 2025
Podcasts in Perspective
Podcasts are Evolving Pakistanis’ Content Preferences To think of Podcasts as an audio-only medium is a thing of the past, especially with the...
Muhammad Ali KhanJune 19, 2025
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
When Fashion Brands stay in Fashion
The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...
Muhammad Ali KhanJanuary 7, 2025
