Update Available: EdTech Lessons for Brands
How brands can take a page from the booming EdTech scene in Pakistan to elevate consumer experiences. Imagine a scene from a household...
Muhammad Ali KhanNovember 21, 2025
Are Banks Gen Alpha Ready?
How banks must evolve to meet the expectations of Generation Alpha, a hyper-digital, socially aware generation. Redefining money, trust, and the future of...
Muhammad Ali KhanAugust 12, 2025
Podcasts in Perspective
Podcasts are Evolving Pakistanis’ Content Preferences To think of Podcasts as an audio-only medium is a thing of the past, especially with the...
Muhammad Ali KhanJune 19, 2025
Wellness in Agency-life: Fact or Fiction?
A heartfelt look at wellness in the advertising industry and why it matters. Do agencies really prioritise the wellness of their employees? Entering...
Muhammad Ali KhanMarch 5, 2025
When Fashion Brands stay in Fashion
The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...
Muhammad Ali KhanJanuary 7, 2025
Polarising Plates: Food Opinions That Split the Room
Culinary Experiments in Pakistan The Pakistani taste palette is uniquely eclectic, reflecting our rich history and diverse cultural influences. Our cuisine, with its...
Muhammad Ali KhanNovember 22, 2024
