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Is Jazz Being Rebranded? Internal Communication Sparks Speculation Around “JazzWorld”

Is Pakistan’s largest digital operator preparing for a major rebrand, or something far more structural? An internal message circulating within Jazz, seen by...

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Helping Billions Ring in the New Year on WhatsApp

Helping Billions Ring in the New Year on WhatsApp. New Year’s is WhatsApp’s biggest day of the year, with each year breaking new...

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M.Umer Gulzari: From Storyboards to Prompts

As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...

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Marketing in 2026: Trends, Tools, and Strategies Businesses Can’t Ignore

Introduction The marketing landscape is evolving faster than ever, and businesses in Pakistan must adapt to thrive. By 2026, companies will need to...

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Tauress Habib: From Karachi To The Grammys

When Taurees Habib unboxed his Grammy earlier this year, it marked a historic first for Pakistan. As the sound engineer behind Hans Zimmer’s...

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Cover Story – The Education Equation – Where Does Pakistan Stand Today?

In this issue, we talk about education from every angle. We step into Pakistan’s classrooms, where children arrive with dreams, teachers shape futures...

Campaign Vault

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Dish with ChatGPT | OpenAI

Credits: Campaign Title: ChatGPT – Everyday MomentsSpot Title: DishPublished: September 2025Brand: OpenAI / ChatGPTAgency: Isle of AnyProduced: In-house (OpenAI Creative Team)Production Company: Isle...

“Every Sticker Has A Story” | Putellas & the UEFA Women’s Euros Collection

UEFA Women’s EURO 2025 “Every Sticker Has a Story” turns collectables into powerful narratives, capturing the grit, glory, and growth of women’s football...

Cinnamon Toast Crunch | The Last Square

Swirly Cinnadust-covered Cereal Squares Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd —...

Backlog Brillance

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WILL SOMEONE DELETE THE ADVERTISING EXPENSE

Backlog Brilliance is a segment that takes you back in time, to the Synergyzer of Yesteryear. This particular piece is from 2004, the fourth issue,...

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Ethics, Morals, Accountability… Huh???

Backlog Brilliance is a segment that takes you back in time, to the Synergyzer of Yesteryear. This particular piece is from 2004, the third issue,...

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Your Brand is a Litmus Test of Your Business

Backlog Brilliance is a segment that takes you back in time, to the Synergyzer of Yesteryear. This particular piece is from 2004, the third issue,...

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